""" 分析:访问总次数是否由每次访问平均需求量决定 使用相关性分析和回归分析 """ import pandas as pd import numpy as np from scipy import stats import matplotlib.pyplot as plt # 读取数据 df = pd.read_excel('prob/MFP Regular Sites 2019.xlsx') # 提取关键列 visits = df['Number of Visits in 2019'] avg_demand = df['Average Demand per Visit'] std_demand = df['StDev(Demand per Visit)'] print("=" * 60) print("数据基本统计") print("=" * 60) print(f"样本数量: {len(visits)}") print(f"\n访问总次数:") print(f" 均值: {visits.mean():.2f}, 标准差: {visits.std():.2f}") print(f"\n每次访问平均需求量:") print(f" 均值: {avg_demand.mean():.2f}, 标准差: {avg_demand.std():.2f}") # 1. 皮尔逊相关系数分析 print("\n" + "=" * 60) print("1. 皮尔逊相关系数分析") print("=" * 60) r, p_value = stats.pearsonr(avg_demand, visits) print(f"相关系数 r = {r:.4f}") print(f"p值 = {p_value:.4e}") print(f"决定系数 R² = {r**2:.4f} (可解释{r**2*100:.1f}%的变异)") if p_value < 0.05: print("结论: p < 0.05, 相关性显著") else: print("结论: p >= 0.05, 相关性不显著") # 2. 线性回归分析 print("\n" + "=" * 60) print("2. 线性回归分析 (访问次数 ~ 平均需求量)") print("=" * 60) slope, intercept, r_val, p_val, std_err = stats.linregress(avg_demand, visits) print(f"回归方程: 访问次数 = {slope:.4f} × 平均需求量 + {intercept:.4f}") print(f"斜率标准误: {std_err:.4f}") print(f"p值: {p_val:.4e}") # 3. 标准差作为辅助分析 print("\n" + "=" * 60) print("3. 标准差辅助分析") print("=" * 60) # 变异系数 (CV) = 标准差/均值, 衡量相对离散程度 cv = std_demand / avg_demand print(f"变异系数 (CV = 标准差/均值) 统计:") print(f" 均值: {cv.mean():.4f}") print(f" 范围: {cv.min():.4f} - {cv.max():.4f}") # 标准差与访问次数的相关性 r_std, p_std = stats.pearsonr(std_demand.dropna(), visits[std_demand.notna()]) print(f"\n标准差与访问次数的相关系数: r = {r_std:.4f}, p = {p_std:.4e}") # 4. 多元回归 (平均需求量 + 标准差 -> 访问次数) print("\n" + "=" * 60) print("4. 多元回归分析 (同时考虑平均需求量和标准差)") print("=" * 60) from sklearn.linear_model import LinearRegression from sklearn.preprocessing import StandardScaler # 准备数据 (去除缺失值) mask = std_demand.notna() X = np.column_stack([avg_demand[mask], std_demand[mask]]) y = visits[mask] model = LinearRegression() model.fit(X, y) y_pred = model.predict(X) ss_res = np.sum((y - y_pred) ** 2) ss_tot = np.sum((y - y.mean()) ** 2) r2_multi = 1 - ss_res / ss_tot print(f"多元 R² = {r2_multi:.4f} (可解释{r2_multi*100:.1f}%的变异)") print(f"系数: 平均需求量 = {model.coef_[0]:.4f}, 标准差 = {model.coef_[1]:.4f}") print(f"截距: {model.intercept_:.4f}") # 5. 总结 print("\n" + "=" * 60) print("综合结论") print("=" * 60) if abs(r) < 0.3: strength = "弱" elif abs(r) < 0.7: strength = "中等" else: strength = "强" direction = "正" if r > 0 else "负" print(f"• 平均需求量与访问次数呈{strength}{direction}相关 (r={r:.3f})") print(f"• 平均需求量仅能解释访问次数{r**2*100:.1f}%的变异") print(f"• 加入标准差后可解释{r2_multi*100:.1f}%的变异") if r**2 < 0.25: print("• 结论: 访问总次数主要不由每次访问平均需求量决定") else: print("• 结论: 每次访问平均需求量对访问总次数有较大影响") # 绘图 fig, axes = plt.subplots(1, 2, figsize=(12, 5)) # 散点图 + 回归线 ax1 = axes[0] ax1.scatter(avg_demand, visits, alpha=0.6, edgecolors='black', linewidth=0.5) x_line = np.linspace(avg_demand.min(), avg_demand.max(), 100) y_line = slope * x_line + intercept ax1.plot(x_line, y_line, 'r-', linewidth=2, label=f'回归线 (R²={r**2:.3f})') ax1.set_xlabel('Average Demand per Visit (每次访问平均需求量)') ax1.set_ylabel('Number of Visits (访问总次数)') ax1.set_title('访问次数 vs 平均需求量') ax1.legend() ax1.grid(True, alpha=0.3) # 残差图 ax2 = axes[1] residuals = visits - (slope * avg_demand + intercept) ax2.scatter(avg_demand, residuals, alpha=0.6, edgecolors='black', linewidth=0.5) ax2.axhline(y=0, color='r', linestyle='--', linewidth=2) ax2.set_xlabel('Average Demand per Visit (每次访问平均需求量)') ax2.set_ylabel('Residuals (残差)') ax2.set_title('残差分析') ax2.grid(True, alpha=0.3) plt.tight_layout() plt.savefig('analysis_result.png', dpi=150, bbox_inches='tight') print("\n图表已保存至 analysis_result.png")